- Ad network or exchange
- Ad delivery & operations provider
"Unanimis creates value from online audiences for both advertisers and website publishers. For advertisers, Unanimis identifies and targets relevant audience segments to help maximise
ROI and meet their marketing objectives. For publishers, Unanimis monetizes their advertising inventory to maximise site revenue from their audience.
Unanimis sells advertising to leading media and advertising agencies and direct advertisers who are looking to reach a relevant audience online. It meets the advertisers' objectives, whether they be to drive brand awareness, convert a customer through direct response channels or retarget an existing customer.
Unanimis has advertising sales agreements with 111 premium website brands, of which 75 are exclusive. Publishers include premium sites such as The AA, Ticketmaster, ASOS, Match.com, Shopping.com and Gumtree. Unanimis has moved quickly to build a market-leading and premium position with key website brands."
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Domains
Data Collection
- Browser cookies
- IP addresses
Industry affiliations and oversight
Opt Out
- This company does not offer an opt out
- No opt-out process available
Do Not Track
- This company does not honor Do Not Track
Policies
http://www.unanimis.co.uk/static/privacy
- Anonymity
- You are anonymous (identity info is separated from activities or not collected)
- Excerpts
"To make advertising more relevant to users of the Internet, Unanimis uses a common Internet technology called "cookies." Cookies are small and harmless packets of information that are placed on people's computers when the computer browser views one of our client's advertisements. A cookie is a bit like a sign saying, "This computer browser saw an ad". It tells us the computer's browser has at some point viewed one of our client's advertisements. A cookie has no information in it that could identify you as an individual, such as your name, address, phone number, email address. It's a random and anonymous number that we assign to that Internet browser on that computer just to tell us we've seen this browser at a site where one of our clients advertises. We assign a cookie to every user who visits a website where a Unanimis banner advertisement is displayed and where our web beacons (see discussion below) are placed. Many websites use cookies to help tailor web pages to the user's unique needs and interests, based on either a user's past actions when visiting a website, or based on ways a user has chosen to customize the website. Unanimis uses cookies solely to track advertising effectiveness and to select the best ads to serve. One example of this is measuring how often an anonymous user sees an ad; among other things this helps us ensure that the user is not shown the same ad over and over again."
- Sharing
- Your individual activities and interests are not conveyed to others
- Excerpts
"The anonymous information that we collect is useful only to the specific advertisers who hire us to deliver ads, and only in the context of our selection of ad-content and our reporting of ad-effectiveness to our client. In order to assess an advertising campaign's effectiveness, both Web and email based, we will report to our client our analysis of the anonymous data in a summarized format. On occasion, our clients ask us to send them, or their agents, our anonymous data that is collected on their specific website. In these situations, we send our anonymous data."
- Boundaries
- Sensitive info not excluded from ad targeting
- Excerpts
Privacy statement does not provide additional limitations on the handling of information in sensitive categories.
- Deletion
- Info may be kept up to 3 years
- Excerpts
"Unanimis' policy is to retain anonymous data for up to three years."
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