Tracker List
- Analytics or measurement provider
- Retargeter
- Ad delivery & operations provider
"Collarity was developed for web media publishers who need an automated way to deliver advertising and content to audience segments based on measured, anonymous site behavior. Collarity's Integrated Audience Engagement platform is an interaction optimization solution that enables the matching of online visitor needs with the best content and ads the publisher can provide. This ultimately delivers a more relevant site experience for each user and produces the highest return on media assets."
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Domains
- collarity.com
Data Collection
Seen here
Industry affiliations and oversight
- None
Opt Out
- This company does not offer an opt out
Do Not Track
- This company does not honor Do Not Track
Policies
http://www.collarity.com/privacy-policy.html
- Anonymity
- You may not be anonymous (identity and activities may be connected)
- Excerpts
"Registration Information
You are not required to register for an account on the Collarity web site, however certain services (e.g., personalized search, see next section) will be unavailable without it. When you register with Collarity, your personal information, including login name, password, and email are stored with us and used to form a Collarity Account. We collect this data as a means to communicate with you regarding changes or updates related to the Collarity service, authenticate you when you access Collarity services and also as a means to providing you tailored customized search results.
Site Interaction Information
Collarity, similar to leading search engines and most search sites, collects information regarding your interaction with our web site. This information is used to develop a basis for providing you our services.
Personal Relevance Information
If you register with Collarity, we automatically build an implicit relevance formula for you. What this means is that we log keywords you submit and the subsequent choices you make to build a search context profile. This information is then used to both guide future searches, and to rank search results. This information is also used to match you implicitly with other searchers, so that you can benefit from their search activity.
Collarity provides a way for searchers to turn off monitoring for areas that they do not wish to add to their personal context profile. Please refer your Collarity Settings page for instructions on how to turn this feature on and off.
Collarity Communities
Collarity automatically builds affiliate communities of users, organized by subject area. These are virtual implicit communities, meaning none of the members are known to one another. This policy may, at some time in the future, be modified.
For instance, we may have a community that revolves around the keyword phrases "biology" or "computer programming". Your search context profile data may be used as part of the aggregate (meaning combined with many other people) data associated with these communities. In no way is your personal data uniquely identifiable within this aggregate community data.
...
Server Log Information
We receive and store certain types of information whenever you interact with us. Collarity automatically receives and records certain 'traffic data' on our server logs from your browser including your Collarity cookie information, submitted keyword information, and the URL you requested. Collarity uses this data to help provide better services. Collarity does not retain your IP address in conjunction with other activity data that could be used to identify you personally."
You are not required to register for an account on the Collarity web site, however certain services (e.g., personalized search, see next section) will be unavailable without it. When you register with Collarity, your personal information, including login name, password, and email are stored with us and used to form a Collarity Account. We collect this data as a means to communicate with you regarding changes or updates related to the Collarity service, authenticate you when you access Collarity services and also as a means to providing you tailored customized search results.
Site Interaction Information
Collarity, similar to leading search engines and most search sites, collects information regarding your interaction with our web site. This information is used to develop a basis for providing you our services.
Personal Relevance Information
If you register with Collarity, we automatically build an implicit relevance formula for you. What this means is that we log keywords you submit and the subsequent choices you make to build a search context profile. This information is then used to both guide future searches, and to rank search results. This information is also used to match you implicitly with other searchers, so that you can benefit from their search activity.
Collarity provides a way for searchers to turn off monitoring for areas that they do not wish to add to their personal context profile. Please refer your Collarity Settings page for instructions on how to turn this feature on and off.
Collarity Communities
Collarity automatically builds affiliate communities of users, organized by subject area. These are virtual implicit communities, meaning none of the members are known to one another. This policy may, at some time in the future, be modified.
For instance, we may have a community that revolves around the keyword phrases "biology" or "computer programming". Your search context profile data may be used as part of the aggregate (meaning combined with many other people) data associated with these communities. In no way is your personal data uniquely identifiable within this aggregate community data.
...
Server Log Information
We receive and store certain types of information whenever you interact with us. Collarity automatically receives and records certain 'traffic data' on our server logs from your browser including your Collarity cookie information, submitted keyword information, and the URL you requested. Collarity uses this data to help provide better services. Collarity does not retain your IP address in conjunction with other activity data that could be used to identify you personally."
- Sharing
- Your individual activities and interests are not conveyed to others
- Excerpts
"Collarity only shares personal information with other companies or individuals outside of Collarity in the following limited circumstances:
- If we have received your explicit consent, we may release your personal information.
- We provide such information to our subsidiaries, affiliated companies or other trusted businesses or persons for the purpose of processing personal information on our behalf. We require that these parties agree to process such information based on our instructions and in compliance with this Policy and any other appropriate confidentiality and security measures.
We may be legally obligated to disclose information to the government or to third parties under certain circumstances, such as illegal activity on our Site.
- Collarity reserves the right to release personally identifiable information to law enforcement or other government officials, as Collarity, in our sole and absolute discretion, deems necessary or appropriate.
We have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to (a) enforce applicable Terms of Service, including investigation of potential violations thereof, (b) detect, prevent, or otherwise address fraud, security or technical issues, or (c) protect against imminent harm to the rights, property or safety of Collarity, its users or the public as required or permitted by law.
- We may disclose the information obtained from you through this Site as part of a merger, acquisition, or other sales of its assets or business.
- We may gather aggregated data about you and disclose the results of such aggregated information to advertisers and for marketing or promotional purposes (for instance, the number of users who searched for a particular term, or how many users clicked on a particular advertisement). In this context, we may provide our users with ways to manage some of the information that we keep. In these situations, we do not disclose to these entities any information that could be used to personally identify you."
- If we have received your explicit consent, we may release your personal information.
- We provide such information to our subsidiaries, affiliated companies or other trusted businesses or persons for the purpose of processing personal information on our behalf. We require that these parties agree to process such information based on our instructions and in compliance with this Policy and any other appropriate confidentiality and security measures.
We may be legally obligated to disclose information to the government or to third parties under certain circumstances, such as illegal activity on our Site.
- Collarity reserves the right to release personally identifiable information to law enforcement or other government officials, as Collarity, in our sole and absolute discretion, deems necessary or appropriate.
We have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to (a) enforce applicable Terms of Service, including investigation of potential violations thereof, (b) detect, prevent, or otherwise address fraud, security or technical issues, or (c) protect against imminent harm to the rights, property or safety of Collarity, its users or the public as required or permitted by law.
- We may disclose the information obtained from you through this Site as part of a merger, acquisition, or other sales of its assets or business.
- We may gather aggregated data about you and disclose the results of such aggregated information to advertisers and for marketing or promotional purposes (for instance, the number of users who searched for a particular term, or how many users clicked on a particular advertisement). In this context, we may provide our users with ways to manage some of the information that we keep. In these situations, we do not disclose to these entities any information that could be used to personally identify you."
- Boundaries
- Sensitive info not excluded from ad targeting
- Excerpts
Privacy statement does not provide additional limitations on the handling of information in sensitive categories.
- Deletion
- No deletion requirement
- Excerpts
Privacy statement does not state if or when information is deleted.
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