Tracker List

or
CheckM8

  • Analytics or measurement provider
  • Ad delivery & operations provider

"Leading independent ad technology provider for publishers and networks, named "A Game-Changing Player In Online Advertising" by AlwaysOn Media. Established in 2000 with the vision to empower media brands with a new paradigm for the creation, distribution, and management of digital advertising. Over 250 Billion digital ads served globally for hundreds of leading agencies and advertisers. Customer base of over 100 digital media leaders worldwide, including CCI of Dentsu, Newsweek Interactive, Nielsen, Terra Networks/Telefonica, Time Inc."

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Domains

  • checkm8.com

Data Collection

    • Browser cookies
    • IP addresses

Seen here

Industry affiliations and oversight

  • None

Opt Out

  • This company does not offer an opt out

Do Not Track

  • This company does not honor Do Not Track

Policies

http://checkm8.com/privacy_policy

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"CheckM8 does not collect any personally-identifiable information regarding consumers who view or interact with CheckM8 advertisements (e.g. name, phone number, street address, e-mail address, gender, date of birth, social security number).

CheckM8 solely collects non-personally identifiable ad delivery and reporting data (Operating System, Type of Browser, Plugins, IP address, page(s) visited, date and time of advertisement viewing and interacting)."

  • Sharing
  • Your individual activities and interests may be conveyed to others
  • Excerpts
"Use of Internet Consumer Data

CheckM8 uses collected consumer data information for the sole purposes of providing best suited campaigns fitting user device capabilities and reducing the repetition of advertising via cookie-based reach and frequency capping.

Accordance of Internet Consumer Data

CheckM8 cookie usage and ad delivery and reporting data upholds full compliance to the Network Advertising Initiative definition of Non-Personally Identifiable Information (Non-PII) and the Safe Harbor agreement under Directive 95/46/EC with the European Union. This means that none of the data can be correlated to any individual Internet consumer, and therefore it cannot be applied for profiling purposes."

  • Boundaries
  • Sensitive info not excluded from ad targeting
  • Excerpts
Privacy statement does not provide additional limitations on the handling of information in sensitive categories.

  • Deletion
  • No deletion requirement
  • Excerpts
Privacy statement does not state if or when information is deleted.

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