Tracker List

"We only collect Personal Information via an AddThis Button when an End User provides it to us, and never use that information on the AddThis Platform for delivering targeted advertising. When you, an End User, send an email using an AddThis Button we use your email address, the email address of the person (or people) to whom you are sending the content and allow you the opportunity to write an accompanying message. We use this Personal Information only to send the email on your behalf and for no other purpose, and it is not merged or otherwise combined with any of the Non-Personally Identifiable Information that we collect."

"We generally don’t share Personal Information collected via the AddThis Button except as specifically directed by the End User in order to share a piece of content via email or via social networking platform. We share information collected via the AddThis Button with other companies or individuals as follows:

We share Non-Personally Identifiable Information with partners and the website Publishers who have the AddThis Button enabled on their websites for their own website analytics purposes. For example, we provide our publishers with statistics on sharing trends, and the top content segments shared (e.g., A blog post analyzing a speech given by the President), so that Publishers can understand how End Users are sharing their content, as well as how much web traffic such sharing brings back to the Publisher’s site. Publishers may use this information to tailor content and advertising on individual publisher sites. Publishers can use filters to refine the data by domain, time period, geography, and other options.

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As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers

- Insurance plan numbers

- Financial account numbers

- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices

- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

"We do not use or share with third parties any health-related or finance-related data that we consider sensitive. We recognize that others may have differing views regarding which categories of health and finance data are sensitive. The following are examples of health and finance data categories, which, in our view, are not sensitive:

Health: Yoga, Diet, and Flu Symptoms
Finance: Credit Card, Financial Planning, Taxes, and Insurance

While we do not consider any of these data categories to be sensitive, it is important to provide this transparency to help you have a better idea of what data might be collected by us, so that you can make informed decisions. To be clear, we do not use any data segments to determine credit worthiness, for insurance underwriting or similar purposes."

"We retain Non-Personally Identifiable Information on the Platform for up to five years. Any search strings we collect via the AddThis Button are converted into Non-Personally Identifiable Information, and the raw search data is stored on our server logs for up to 90 days. Aggregate reports generated from such information may be kept longer."