Tracker List

Ad or data buyer

"RichRelevance (www.richrelevance.com) is the leading provider of next-generation personalization and product recommendation tools for enterprise-class eCommerce sites. Designed by the former head of Amazon's Personalization R&D team, richrelevance's enRICH platform offers merchandisers and marketers a robust product suite with innovative controls to drive conversion, increase revenue and build brand loyalty-while providing online consumers with an enhanced shopping experience. As part of the enRICH product suite, richrelevance's advertising product, richreach, allows retailers to reach lost prospects and top customers throughout their online experience by leveraging onsite shopping behavior to deliver personalized ads."

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Domains

richrelevance.com

Data Collection

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IP addresses

Seen here

Industry affiliations and oversight

Opt Out

This company offers an opt out (not verified to stop tracking)

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Do Not Track

This company does not honor Do Not Track

Policies

http://www.richrelevance.com/privacy/

Anonymity
You are anonymous (identity info is separated from activities or not collected)
Excerpts

"Except as explicitly set forth herein, RichRelevance, Inc. ... does not collect your Personal Information through our Services. In limited instances, certain of our Customers provide us with their consumer end users' email addresses so that we can personalize their email communications to you; however, we make no use of such email addresses other than as instructed by such Customers. Furthermore, none of the Non-Personally Identifiable Information we do collect, individually or grouped together, can be traced back to you."

Sharing
Your individual activities and interests are not conveyed to others
Excerpts

"Disclosure of Aggregated Information

We may disclose aggregated information about the use of Services to business partners, prospective investors, and others. Additionally, we may produce industry-standard traffic reports for assessing use of Services. This information cannot be traced back to you personally.

Information Gathered by Our Customers

Except for limited instances described above where Customers provide email addresses to us, RichRelevance does not come in contact with, and specifically disclaims any association with, any Personal Information collected by Customers from their consumer end users. Customers may include usernames in the user identification tags that they pass to us, but we have no control over such tags and use this information only as a database identifier."

Boundaries
No use of gov't IDs, financial and insurance numbers, current location or health info
Excerpts

As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

Deletion
Info may be kept up to 2 years
Excerpts

"We retain your NPII for use in connection with our RichRecs in advertising solution only for so long as it remains relevant to providing you with product recommendations and advertisements. This retention period will not exceed 2 years."

As an NAI member, this network has agreed "to retain data collected and used for [advertising] activities only as long as necessary to fulfill a legitimate business need, or as required by law." (2008 NAI Principles)

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