Tracker List

or
AppNexus

  • Ad or data buyer

"AppNexus (www.appnexus.com) is the world leader in real-time advertising technology. AppNexus has created a platform that innovative companies use to buy, sell, and deliver online advertising, including interest-based advertising, through real-time auctions or direct campaigns. Our platform lets clients use non-personally identifiable information to deliver relevant advertising to their desired audience. "

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Domains

  • adnxs.com
  • adrdgt.com

Data Collection

    • Browser cookies
    • IP addresses

Seen here

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://adnexus.com/platform-policy

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"AppNexus does not collect or use PII on the Platform, and prohibits clients from collecting or using PII on the Platform. AppNexus makes some uses of non-PII collected on the Platform."

  • Sharing
  • Only anonymous activities and interests may be conveyed to others
  • Excerpts
AppNexus may also share aggregated data derived from the Platform, including, for example, statistics about Platform activity.

  • Boundaries
  • No use of gov't IDs, financial and insurance numbers, current location or health info
  • Excerpts
As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers

- Insurance plan numbers

- Financial account numbers

- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices

- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

  • Deletion
  • Info may be kept up to 12 months
  • Excerpts
"Non-PII stored in the platform is retained in the Platform in non-aggregated form for up to 12 months. Aggregated data is used for reporting and analysis, and may be stored in the Platform for up to 2 additional years."

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