Tracker List

or
AdRoll (Semantic Sugar)

  • Ad or data buyer
  • Retargeter

"Adroll is a unique advertising platform that leverages the power of a community of website publishers to help brands create awareness and increase sales. Whether you are a publisher or an advertiser, we can help you get discovered, fatten your pockets, and have some fun in the process. Specifically, Adroll helps smaller independent brands find new customers and create awareness for their products and services by placing high impact advertising on relevant websites and blogs. We help these advertisers find the sites that best relate to their customer's interests through our proprietary rating system."

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Domains

  • adroll.com

Data Collection

    • Browser cookies
    • IP addresses

Seen here

Industry affiliations and oversight

  • None

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.adroll.com/about/privacy

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"Non-Personally Identifiable Information ("NPII") data is collected by Adroll and Adroll Partners, and is used by Adroll for the purpose of improving the quality and relevancy of the advertisements served by Adroll and Adroll's Partners (referred to as "Retargeting"). NPII data collected by Adroll for Retargeting is completely anonymous, and only includes information such as the Prospect IP address, date and time of visit, domain type, and their activity on our Advertiser's or Partner's websites. None of this information, individually or grouped together, can be traced back to a specific individual."

  • Sharing
  • Your individual activities and interests are not conveyed to others
  • Excerpts
"We may share aggregated non-personally identifiable information about you with Publishers or Advertisers, such as the number of users who visit a Publisher site or the number of users who clicked on a particular advertisement. This information does not identify you individually."

  • Boundaries
  • Sensitive info not excluded from ad targeting
  • Excerpts
Privacy statement does not provide additional limitations on the handling of information in sensitive categories.

  • Deletion
  • Info may be kept up to 12 months
  • Excerpts
"The NPII data collected by Adroll in the above outlined process of Retargeting will be kept by Adroll for the period of one year. After one year, all cookie data and IP addresses is purged. This information is used strictly for reporting purposes and is not tied to personal information."

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