Tracker List

or
OwnerIQ

  • Ad network or exchange

"OwnerIQ (www.owneriq.com) has pioneered the concept of Ownership Targeting, and in the process has taken the knowledge of what people own or are interested in owning and turned it into one of the most compelling and actionable behavioral targeting solutions available to advertisers today. OwnerIQ combines its unique and proprietary database of ownership information with its MostIQ - real-time, cross exchange demand-side platform ("DSP") to uniquely enable advertisers to target specific anonymous users with their messaging, on an impression-by-impression basis, across 90% of the web and with proven and dramatically better results than alternative solutions. Along with its wholly owned product support site, ManualsOnline.com, one of the web's most visited online support sites, OwnerIQ provides an end to end solution for online publishers looking for additional methods of monetizing their existing web site traffic."

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Domains

  • owneriq.com
  • owneriq.net

Data Collection

    • Browser cookies
    • IP addresses

Seen here

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.owneriq.com/privacy-policy.php

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"OwnerIQ operates an advertising platform and participates in advertising exchanges. After visiting the Site, we use the anonymous information collected to improve your experience on the Site, customizing content you may see on the Site and to retain any modifications you have made to your experience on the Site. We may also use the anonymous information gathered through cookies and "web beacons" to enable advertising and content matching, both on the Site and on third party sites, using advertising exchanges and networks to provide relevant information regarding the services you have reviewed on our Site."

  • Sharing
  • Your individual activities and interests are not conveyed to others
  • Excerpts
"OwnerIQ partners with third party ad networks and exchanges to display its customers' ads throughout these third party networks. These third party ad networks and exchanges may use information regarding its own users to select which ads to display. We allow other companies that are presenting advertisements on our sites and, sometimes, in our newsletters to use tracking technology on your computer. We do not give any personally identifiable information to them as part of this relationship. Unless you visit the Web site of these companies and provide them with personally identifiable information about yourself, these tracking technologies tell those advertisers nothing about who you are. Our advertisers', publisher's and Partner Site's use of tracking technology is subject to their own privacy policies."

"We may aggregate user information derived from the Site and disclose such information in a non-personally identifiable manner to advertisers and other third parties for marketing, promotional, and other purposes."

  • Boundaries
  • No use of gov't IDs, financial and insurance numbers, current location or health info
  • Excerpts
As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

  • Deletion
  • No deletion requirement
  • Excerpts
Privacy statement does not state if or when information is deleted.

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