Tracker List
- Ad or data buyer
"DataXu offers the first real-time ad optimization platform for advertisers. With patent-pending technology developed by founders at MIT, the DataXu platform values, bid manages and buys ads on an impression-by-impression basis, across the ad exchanges operated by Google, Yahoo and others."
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Domains
- dataxu.com
- dataxu.net
- w55c.net
Data Collection
- Browser cookies
- IP addresses
Seen here
Industry affiliations and oversight
Opt Out
- This company offers an opt out (not verified to stop tracking)
Do Not Track
- This company does not honor Do Not Track
Policies
http://www.dataxu.com/privacy/platform/
- Anonymity
- You are anonymous (identity info is separated from activities or not collected)
- Excerpts
"We do not collect or use personally identifiable information. We do not collect your name, address, phone number, e-mail address, Social Security Number, credit card information, or anything else that can personally identify you."
"We collect only anonymous, non-personally identifiable information, such as browser type (e.g., Firefox or Internet Explorer), operating system (e.g., Macintosh or Windows), Internet provider (e.g., Verizon or Comcast), IP address, and whether you respond to an ad."
"We collect only anonymous, non-personally identifiable information, such as browser type (e.g., Firefox or Internet Explorer), operating system (e.g., Macintosh or Windows), Internet provider (e.g., Verizon or Comcast), IP address, and whether you respond to an ad."
- Sharing
- Only anonymous activities and interests may be conveyed to others
- Excerpts
"We may share, in an aggregated format, the non-Personally Identifiable Information we collect to do business with related third parties, such as our advertising clients."
- Boundaries
- No use of gov't IDs, financial and insurance numbers, current location or health info
- Excerpts
"We do not collect Sensitive Consumer Information, such as insurance plan numbers, financial account numbers, or information about medical conditions."
As an NAI member, this network has agreed to obtain consumer consent before using:
- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history
(2008 NAI Principles)
As an NAI member, this network has agreed to obtain consumer consent before using:
- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history
(2008 NAI Principles)
- Deletion
- Info may be kept up to 12 months
- Excerpts
"We retain the non-Personally Identifiable Information collected via our technology for up to one year. After one year, we discard the information."
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