Tracker List

or
Scorecard Research

  • Analytics or measurement provider

"ScorecardResearch, a service of Full Circle Studies, Inc., is part of the comScore, Inc. market research community, a leading global market research effort that studies and reports on Internet trends and behavior. ScorecardResearch conducts research by collecting Internet web browsing data and then uses that data to help show how people use the Internet, what they like about it, and what they don't."

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Domains

  • scorecardresearch.com

Data Collection

    • Browser cookies

Seen here

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.scorecardresearch.com/privacy.aspx

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"The tagging used by ScorecardResearch is unable to identify the user visiting a page. As an example, our tags may collect such data as a timestamp, the URL, and the title of the web page. Additionally, the data collected by ScorecardResearch is only used in an aggregated form. In other words, the reports that are created from this data will never say that Computer 1 went from Site A to Site B to Site C. Instead, the reports will always be based on an entire collection of different computers, meaning that the reports will contain information like “67% of the entire internet population went to Site A”, or “35% of individuals who went to Site A also went to Site B.”"

  • Sharing
  • Only anonymous activities and interests may be conveyed to others
  • Excerpts
"This information is analyzed and the resulting reports are shared with our clients. These reports help our clients understand general internet behavior."

  • Boundaries
  • Info not collected for advertising
  • Excerpts
Privacy statement does not provide additional limitations on the handling of information in sensitive categories.

  • Deletion
  • Cross-site info kept up to 90 days
  • Excerpts
"The data collected through browser-level measurement is typically maintained for up to 90 days. Such data may be aggregated and used for analytical purposes indefinitely. Additionally, in certain circumstances, for instance when a specific site has asked for detailed reporting, selected anonymous records relating to that specific site may be maintained indefinitely."

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