Tracker List

or
Efficient Frontier

  • Ad or data buyer

"Efficient Frontier is a leading digital performance marketing company managing search and display optimization for large-scale marketers around the globe. Founded in 2002, Efficient Frontier pioneered the application of modern portfolio theory to Search Engine Marketing. Today, the company combines its core predictive modeling algorithms and bidding technology with comprehensive, value-added services to manage more than $750 million in annual spend globally. "

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Domains

  • efrontier.com
  • everestads.net
  • everestjs.net
  • everesttech.net

Data Collection

    • Browser cookies

Seen here

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.efrontier.com/ad-serving-policy

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
"The data in this group has been marked as non-identifiable. This means that there is no reasonable way for the site to identify the individual person this data was collected from."

  • Sharing
  • Your individual activities and interests may be conveyed to others
"This data will be used by ourselves and our agents."

  • Boundaries
  • Sensitive info not excluded from ad targeting
Privacy statement does not provide additional limitations on the handling of information in sensitive categories.

  • Deletion
  • No deletion requirement
Privacy statement does not state if or when information is deleted.

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