Tracker List

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Red Aril

  • Data trader

"Red Aril is an online technology and media company focused on providing real-time audience and media optimization solutions to the digital advertising market. The Red Aril solutions offer audience discovery, smart planning and delivery, as well as actionable analytics for publishers, advertisers, and agencies. Red Aril "nextgen" audience management and optimization platform provides unique capabilities of collecting, integrating, modeling, activating, optimizing and measuring audience data."

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Domains

  • raasnet.com
  • redaril.com

Data Collection

    • Browser cookies
    • IP addresses

Seen here

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.redaril.com/privacy/index.php

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"None of the information we collect via our Technology can be used to identify an individual person."

  • Sharing
  • Only aggregated anonymous information is shared
  • Excerpts
"The non-personally identifiable information collected via our Technology is used to better target advertisements to consumers across the different websites they visit within the Red Aril or our Business Partners' network of websites. Red Aril may also use the non-personally identifiable information to better target content to consumers in an effort to create a more relevant experience for each consumer. The data are also used to predict responses to advertisements, and to help determine which ads perform best and which content is most appropriate for different consumers. In addition, the non-personally identifiable information may be combined with non-personally identifiable information collected from other sources so that we may better serve consumers with advertisements and offers that may be of interest to them. We may also share non-personally identifiable information with our subsidiaries and Business Partners for similar use."

  • Boundaries
  • No use of gov't IDs, financial and insurance numbers, current location or health info
  • Excerpts
As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers

- Insurance plan numbers

- Financial account numbers

- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices

- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

  • Deletion
  • Info may be kept up to 3 months
  • Excerpts
"Red Aril may retain non-personally identifiable information collected via our Technology for up to three (3) months. After three (3) months, we aggregate this information and store the information in aggregate form for up to eighteen (18) months."

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