Tracker List

or
Matomy Media

  • Ad network or exchange

"Data is at the core of any integrated and successful online ad campaign. Matomy Media has connected with all the major data management platforms to increase our capacity to target and retarget the most relevant audience for your brand. Based on common subject matter and classification, we can match your target audience to the best channels and content. Using behavioral targeting technology, we are able to target users according to their web surfing activity and display an ad that is the most relevant to their browsing habits and interests."

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Domains

  • matomymedia.com
  • xtendmedia.com

Data Collection

    • Browser cookies
    • IP addresses

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.xtendmedia.com/about-xtend/privacy-policy/

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"A digital identifier is information that a site puts on your hard disk so that it can remember something about you at a later time (more technically, it is information for future use that is stored by the server on the client side of a client/server communication, such as 'cookies'). We automatically use 'digital identifiers' for tracking transactions, identification, security and the user characteristics as set forth herein. No Personally Identifiable Information is collected by use of digital identifier and We use the information collected through the use of such digital identifier to analyze trends, track movements and transactions, retargeting and behavioral targeting for example, in providing you with advertisements that are more relevant to your interests and in order to gather aggregate demographic information and to produce statistical analysis and reports for our benefit and for the benefit of our Clients (collectively the "Non PII Purposes")."

  • Sharing
  • Any info may be shared
  • Excerpts
"We may use the collected Personally Identifiable Information and non-personal information for any legally permissible purpose in our sole discretion, including but not limited to those detailed below:

- We may share information We collect or provided to us with affiliated companies and Clients, for use in their ad serving and marketing programs as aforesaid on an individual basis with each Client and without sharing data and information between or among our various different Clients.
- We may share your information with various third party vendors that are not part of the Company.
- We may use third party service providers to enhance our database with additional elements of our services."

  • Boundaries
  • Sensitive info not excluded from ad targeting
  • Excerpts
Privacy statement does not provide additional limitations on the handling of information in sensitive categories.

  • Deletion
  • No deletion requirement
  • Excerpts
Privacy statement does not state if or when information is deleted.

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