Tracker List

or
Collective

  • Ad network or exchange
  • Data trader

"Founded in 2005, Collective is a full service provider of media and technology solutions for display and video advertising. We help advertising agencies, brand advertisers and leading publishers monetize quality audience data and brand safe ad inventory. Collective's industry expertise provides a strategic advantage to its clients by leveraging proprietary audience modeling, insights and ad effectiveness metrics. Our flagship products, Collective Display; and Collective Video, are powered by AMP, our market-tested ad management, targeting and analytics platform. Collective is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco and London. For more information, visit collective.com."

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Domains

  • collective-media.net
  • collective.com

Data Collection

    • Browser cookies
    • IP addresses

Seen here

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.collective.com/privacy

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"Collective may collect Non-PII while you are visiting a Collective web site or when we serve advertisements on our network of web sites. This anonymous data includes, but not limited to, information such as your IP address, web pages which have been viewed by you, date and time, domain type, and your responses to an advertisement delivered by us or a third party advertising technology vendor. This type of information may be collected using different types of technologies, such as cookies and pixels. This information is not combined with PII."

  • Sharing
  • Only aggregated anonymous information is shared
  • Excerpts
"Collective may use your non-PII to better target advertisements and other content to individuals in an effort to create a more relevant experience for each person. The non-PII is also used to predict responses to advertisements, to help determine which ads perform best and which content is most appropriate for different individuals, and to provide aggregate reporting to advertisers and clients and for our internal purposes.

This information may also be combined with information from other sources, and shared with our affiliates and partners for similar use."

  • Boundaries
  • No use of gov't IDs, financial and insurance numbers, current location or health info
  • Excerpts
As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

  • Deletion
  • Info may be kept up to 30 days
  • Excerpts
"We may retain information used to provide you better tailored ads up to 30 days. Aggregate reports generated from such information may be kept longer."

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