Tracker List

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BlueCava

Ad network or exchange
Other

"BlueCava is building what will be the definitive device reputation exchange in the world. Our vision (in the Supermanish sense of the term) is to build an Exchange that is open to our customers and quickly provides information on more than 100 categories of device behavior for billions of devices worldwide. This would include things like financial transaction reputation. Social behavior reputation. And site visitation reputation. Members of the Exchange can monitor for fraudulent or undesirable behavior and that can help fight fraud by allowing them to market to devices with good reps and exclude devices with bad reps."

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Domains

bluecava.com

Data Collection

IP addresses
Flash cookies
HTML5 Local Storage

Industry affiliations and oversight

Opt Out

This company offers an opt out (not verified to stop tracking)

See opt out details

Do Not Track

This company does not honor Do Not Track

Policies

http://www.bluecava.com/privacy-policy/

Anonymity
You are anonymous (identity info is separated from activities or not collected)
Excerpts

"But we want you to know that we don't collect any personal information (or PII as it's called in the industry). We strip it out. At BlueCava, we focus on devices, not people."

Sharing
Your individual activities and interests may be conveyed to others
Excerpts

"BlueCava sells the data we collect. We sell two kinds of data. The first kind of data is the unique identity of a device. The second kind of data we sell is the behavior of that device on certain sites."

Boundaries
Sensitive info not excluded from ad targeting
Excerpts

Privacy statement does not provide additional limitations on the handling of information in sensitive categories.

Deletion
No deletion requirement
Excerpts

Privacy statement does not state if or when information is deleted.

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