Tracker List
- Ad or data buyer
"Intent Media (www.intentmedia.com) provides an end-to-end advertising solution for e-commerce websites. Our goal is to provide additional, relevant product options for online shoppers alongside the products they are viewing. We take privacy very seriously and think it should be protected. Our membership in the NAI reflects our commitment to responsible practices. "
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Domains
- intentmedia.com
- intentmedia.net
Data Collection
- Browser cookies
- IP addresses
Industry affiliations and oversight
Opt Out
- This company offers an opt out (not verified to stop tracking)
Do Not Track
- This company does not honor Do Not Track
Policies
http://www.intentmedia.com/privacy
- Anonymity
- You are anonymous (identity info is separated from activities or not collected)
- Excerpts
"In order to customize the online user experience and provide our clients with useful statistics and analysis regarding their websites and advertisements, Intent Media may collect certain anonymous information, which is not linked to PII, including but not limited to a user’s purchasing intent, usage information, transaction information, IP addresses, browser type, internet service provider, referring/exit pages, platform type, date/time stamp, and number of clicks. We may use such information to analyze trends, administer the Site and the Service, customize the advertising and content users may see, track users’ movement in the aggregate, and gather broad demographic information for aggregate use. We may use different types of technology, including cookies and data tags (see more information below), to collect such anonymous information and target the most relevant ads to users based on such information."
- Sharing
- Only anonymous activities and interests may be conveyed to others
- Excerpts
"We may also use the data that we collect to aggregate groups of users, referred to as 'segments,' based upon their behavior. We may give our Network Members a limited right to use segments as a basis for targeting and displaying advertisements and other content that are intended to reflect the intents and interests of users associated with a given segment."
- Boundaries
- No use of gov't IDs, financial and insurance numbers, current location or health info
- Excerpts
As an NAI member, this network has agreed to obtain consumer consent before using:
- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history
(2008 NAI Principles)
- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history
(2008 NAI Principles)
- Deletion
- Info may be kept up to 36 months
- Excerpts
"We retain our web log data for no more than three years. Within three years, all original data is deleted or anonymized. Aggregated data may be stored indefinitely."
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