Tracker List

or
Hitbox (Omniture)

  • Analytics or measurement provider

"Omniture is the leading provider of online business optimization, which it delivers through the Omniture Online Marketing Suite(TM). Online business optimization is a strategy for using customer insight to drive innovation and increased loyalty in Internet marketing. The Omniture Online Marketing Suite--a combination of Internet marketing services and solutions--empowers marketers to use customer insight to optimize interactions, creating more personalized, relevant customer experiences while also maximizing their marketing spend. Our customers are the first to successfully deliver on the vision of more personalized customer-centric experiences, online marketing best practices and innovation using our marketing automation software and services."

Is this your company? Confirm your listing.

Domains

  • hitbox.com

Data Collection

    • Browser cookies

Seen here

Industry affiliations and oversight

  • None

Opt Out

  • This company does not offer an opt out

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.omniture.com/en/company/acquisitions/visualsciences/privacy/policy

  • Anonymity
  • No identity info merged
  • Excerpts
"Because we generally receive no personal information from visitors to our customers' sites, we cannot associate, merge, or link any anonymous information that we do receive with any personal information of any Internet users."

"Through our SiteCatalyst HBX technology, we also collect and accumulate other anonymous data that helps us understand and analyze the Internet experience of our visitors. For example, we accumulate visitor data relating to referring domains, the type of browsers used, operating system software (e.g. Windows 95 vs. 98), screen resolutions, color capabilities, plug-ins, language settings, cookie preferences, search engine keywords and JavaScript enablement. We also record number of visits, paths taken, and time spent on sites and pages. None of this information is personally identifiable and we only share this information in the aggregate, reflecting overall web site or Internet usage trends."

"Our cookies associated with the SiteCatalyst HBX service do not contain any personally identifiable information about you. We do not merge or associate our cookie information associated with the SiteCatalyst HBX service with any personally identifiable information obtained by us. When we collect personally identifiable information on our customers' behalf, acting as our customers' agent, we may use cookies to associate that information with your browsing patterns on such customers' web pages. However, we will not share, disclose, report, transfer or deliver such personal information to any person or entity other than our customer."

  • Sharing
  • Info shared only with site where collected
  • Excerpts
"Some of our customers using our SiteCatalyst HBX service collect non-sensitive personal information (such as e-mail addresses) and share it with us. We will only collect and retain such personally identifiable information on our customers' behalf, acting as our customers' agent, and will not share, disclose, report, transfer or deliver such personal information to any person or entity other than our customer."

  • Boundaries
  • Sensitive info not excluded from ad targeting
  • Excerpts
Privacy statement does not provide additional limitations on the handling of information in sensitive categories.

  • Deletion
  • No deletion requirement
  • Excerpts
Privacy statement does not state if or when information is deleted.

About this list

The Tracker List is a free service of PrivacyChoice. All rights reserved. Read our terms of service. Our API can be licensed for commercial uses. Free licenses are available for non-profit and academic uses. Contact us for more information.

Privacy