Tracker List
- Ad network or exchange
"As a leading provider of digital advertising technology and services, interclick (NASDAQ: ICLK) pinpoints the most responsive digital audience amid the chaos of online data. Founded in 2006, interclick offers the vision, technology and people to match brands with relevant audiences, driving highly successful online advertising campaigns."
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Domains
- interclick.com
- secure-adserver.com
Data Collection
- Browser cookies
- IP addresses
- Flash cookies
Seen here
Industry affiliations and oversight
Opt Out
- This company offers an opt out (not verified to stop tracking)
Do Not Track
- This company does not honor Do Not Track
Policies
http://www.interclick.com/privacy/privacy-policy
- Anonymity
- You are anonymous (identity info is separated from activities or not collected)
- Excerpts
"On the interclick network, we collect non-personally identifiable information (non-PII) such as web sites visited, content viewed, ad interaction, interaction with advertiser websites, search terms used, and other click and browsing behavior. Additionally, we may collect non-PII technical information including IP address, OS type, browser type, and language settings. interclick also purchases anonymous consumer interest data from 3rd party data providers which are associated to web browsers."
- Sharing
- Only aggregated anonymous information is shared
- Excerpts
"interclick has created a technology platform called Genome, powered by OSM. Genome is a self-service audience recommendation and planning platform that enables our advertising partners to create anonymous consumer segments (e.g., travel enthusiast) to target and optimize their advertiser campaigns."
- Boundaries
- No use of gov't IDs, financial and insurance numbers, current location or health info
- Excerpts
"interclick neither creates nor uses sensitive data segments to provide its targeted and optimized digital marketing solutions for advertisers."
As an NAI member, this network has agreed to obtain consumer consent before using:
- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history
(2008 NAI Principles)
As an NAI member, this network has agreed to obtain consumer consent before using:
- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history
(2008 NAI Principles)
- Deletion
- Info may be kept up to 90 days
- Excerpts
"We maintain non-PII information on consumer behavior and technical information for 90 days. This data includes web sites visited, content viewed, ad interaction, interaction with advertiser websites, search terms used, and other click and browsing behavior. It also includes non-PII technical information including IP address, OS, browser type, language settings."
As an NAI member, this network also has agreed "to retain data collected and used for [advertising] activities only as long as necessary to fulfill a legitimate business need, or as required by law." (2008 NAI Principles)
As an NAI member, this network also has agreed "to retain data collected and used for [advertising] activities only as long as necessary to fulfill a legitimate business need, or as required by law." (2008 NAI Principles)
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