Tracker List

or
TubeMogul

  • Ad network or exchange
  • Analytics or measurement provider

"TubeMogul is the only video marketing company built for branding. By integrating real-time media buying, ad serving, targeting optimization and brand measurement into its PlayTime platform, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spent by brand marketers. Founded in 2006, TubeMogul is based in Emeryville, CA with offices in New York, London, Sydney, Chicago, Detroit, Austin and Los Angeles."

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Domains

  • tmogul.com
  • tubemogul.com

Data Collection

    • Browser cookies
    • IP addresses

Seen here

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.tubemogul.com/company/privacy

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"The video advertising platform collects Non-Personally Identifiable Information (“Non-PII”). Non-PII is information that cannot by itself be used to identify a particular person or entity. Our video advertising platform collects Non-PII about the website(s) that you visit and the ads that you see online. The information collected may include your IP host address, pages viewed, browser type, Internet browsing and usage habits, Internet Service Provider, domain name, the time/date of your visit to a website where our platform is delivering ads, whether you have responded to one of our clients’ ads, the referring URL and your computer’s operating system."

  • Sharing
  • Only anonymous activities and interests may be conveyed to others
  • Excerpts
"TubeMogul may share Non-PII collected on TubeMogul.com or via our video advertising platform with unaffiliated third parties for our business purposes. We may also share user level Non-PII and aggregate Non-PII collected via our video advertising platform with unaffiliated third parties for our business purposes, including but not limited to enabling our business partners to help us target ads via the video advertising platform. This information cannot be used to contact or identify any person individually."

  • Boundaries
  • No use of gov't IDs, financial and insurance numbers, current location or health info
  • Excerpts
"As an NAI member, this network has agreed to obtain consumer consent before using:


- Social Security Numbers or other Government-issued identifiers

- Insurance plan numbers

- Financial account numbers

- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices

- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history


(2008 NAI Principles)"

  • Deletion
  • Info may be kept up to 36 months
  • Excerpts
"We retain the Non-PII collected via our video advertising platform for up to three years. When we store Non-PII in cookies to help target ads on behalf of clients, we set those cookies to expire 12months from the date and time our services recognized our cookie on your computer. All data is encrypted and stored on our servers in the United States."

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