Tracker List
- Ad or data buyer
- Ad network or exchange
"Mindset Media (www.mindset-media.com) is the internet ad network for brands. Using its proprietary psychographic standard, Mindset Media lets brand advertisers target millions of people with the personality traits that fit their brands in simple online media buys."
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Domains
- mmismm.com
Data Collection
- Browser cookies
Seen here
Industry affiliations and oversight
Opt Out
- This company offers an opt out (not verified to stop tracking)
Do Not Track
- This company does not honor Do Not Track
Policies
http://www.mindset-media.com/privacy/network/
- Anonymity
- You are anonymous (identity info is separated from activities or not collected)
- Excerpts
"Mindset Media does not collect or use personally identifiable information about visitors to sites in our Publisher Network. Mindset Media collects and uses only non-personally identifiable information about visitors to sites in our Publisher Network."
- Sharing
- Only anonymous activities and interests may be conveyed to others
- Excerpts
"Mindset Media may disclose information as follow:
To publishers in our Publisher Network, as anonymous cookie-level profiling information for ad and content delivery and audit validation; and as aggregated information for audience composition reporting."
To publishers in our Publisher Network, as anonymous cookie-level profiling information for ad and content delivery and audit validation; and as aggregated information for audience composition reporting."
- Boundaries
- No use of gov't IDs, financial and insurance numbers, current location or health info
- Excerpts
"Mindset Media does not knowingly collect or use information from our Publisher Network that the Network Advertising Initiative has deemed to be 'sensitive consumer information.' Currently, 'sensitive consumer information' includes:
- Social Security Numbers or other Government-issued identifiers;
- Insurance plan numbers;
- Financial account numbers;
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS- enabled devices; and
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history."
- Social Security Numbers or other Government-issued identifiers;
- Insurance plan numbers;
- Financial account numbers;
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS- enabled devices; and
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history."
- Deletion
- Info may be kept up to two years
- Excerpts
"In order to enable our ad targeting technology, Mindset Media retains Non-PII on visitors to sites in our Publisher Network. Mindset Media will not retain information on any site visits for more than two years."
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