Tracker List
- Ad or data buyer
- Ad network or exchange
"We are Xaxis - a media company for the digital age. We place targeted advertising across the digital media landscape."
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Domains
- xaxis.com
Data Collection
- Browser cookies
- IP addresses
Industry affiliations and oversight
- None
Opt Out
- This company offers an opt out (not verified to stop tracking)
Do Not Track
- This company does not honor Do Not Track
Policies
http://www.xaxis.com/page/privacy-policy
- Anonymity
- You are anonymous (identity info is separated from activities or not collected)
- Excerpts
"We do not collect personally identifiable information ('PII') from users online through advertisements we manage on behalf of our clients. PII generally refers to identifying information such as an individual’s name, mailing address, phone number or e-mail address.
We may collect Non-PII regarding your web browsing, usage or interactions with advertisements we manage on behalf of our clients. We do this to better customize the sort of advertisements you see on various websites and for other purposes such as research and analysis. Non-PII may include information such as the type of Internet browser used by an online user, the type of computer operating system used, the computer’s Internet protocol ('IP') address, the domain name of the websites visited before and after viewing an advertisement, as well as information related to websites and web pages a user is viewing when an advertisement is shown."
We may collect Non-PII regarding your web browsing, usage or interactions with advertisements we manage on behalf of our clients. We do this to better customize the sort of advertisements you see on various websites and for other purposes such as research and analysis. Non-PII may include information such as the type of Internet browser used by an online user, the type of computer operating system used, the computer’s Internet protocol ('IP') address, the domain name of the websites visited before and after viewing an advertisement, as well as information related to websites and web pages a user is viewing when an advertisement is shown."
- Sharing
- Only anonymous activities and interests may be conveyed to others
- Excerpts
"We do not collect PII via our client’s advertisements, and therefore, we do not sell, rent, or share PII collected on our or other websites to non-affiliated third parties.
We may disclose Non-PII collected through our Services, and information derived from it, to our clients and vendors. This Non-PII may be used by our clients to deliver tailored ads to users on participating websites and for other purposes as described above. This information does not include any PII that can be used to contact or identify any person individually."
We may disclose Non-PII collected through our Services, and information derived from it, to our clients and vendors. This Non-PII may be used by our clients to deliver tailored ads to users on participating websites and for other purposes as described above. This information does not include any PII that can be used to contact or identify any person individually."
- Boundaries
- Sensitive info not excluded from ad targeting
- Excerpts
Privacy statement does not provide additional limitations on the handling of information in sensitive categories.
- Deletion
- Info may be kept up to 14 months
- Excerpts
"We may use our anonymous cookie information for advertising purposes for up to 14 months. After such 14 month period, we delete the anonymous cookie information in its raw data form, while aggregate reports generated from this information may be kept longer for reporting purposes."
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