Tracker List
- Analytics or measurement provider
- Ad delivery & operations provider
"With Omniture, digital transactions from Web sites and other online channels, such as mobile, video and social media, as well as offline channels, such as point-of-sale and call centers can be captured, stored and analyzed to: - Measure trends and customer behavior in real-time - Provide real-time, high-performance analysis and reporting for all levels of business users - Automate the delivery of content and marketing offers - Test site design and navigational elements - Optimize the user experience and revenue opportunities for our customers - Optimize critical online processes"
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Domains
- 2o7.net
- omniture.com
- omtrdc.net
Data Collection
- Browser cookies
Seen here
Industry affiliations and oversight
- None
Opt Out
- This company does not offer an opt out
Do Not Track
- This company does not honor Do Not Track
Policies
http://www.omniture.com/en/privacy/product
- Anonymity
- Identity info collected only on behalf of individual sites
- Excerpts
"We and/or our Subsidiaries (as the context dictates) act as a limited agent (and data processor in the EU context) to each of our customers only for the purpose of providing Internet data hosting and optimization products and services, for which summaries and additional details are described within the 'Products' and 'Services' portions of this site. Our corporate customers may use information that has been gathered by us on their website(s) and other information provided to us (by the customer or their trusted partners) to create web properties and applications that are easier to use and are more appealing to their visitors. This information may include (but is not limited by) general website traffic patterns, most popular pages visited, referring domains, referring search engines, campaign success rates, visitor attrition rates, and types of product(s) purchased. Our corporate customers may also request that we receive or gather personally identifiable information that has been rightfully obtained by the corporate customer, such as (but not limited by) email addresses of certain participating visitors to their website(s).
All such information is and will remain customer property, and will be treated by Omniture as proprietary and confidential information of each customer, respectively. As such, and subject to the remainder of this paragraph, Omniture will not disclose such information to any third party, unless specifically and rightfully instructed or directed to do so by the customer, or unless it is transferred among our Subsidiaries solely for the purposes of processing such instructions or directions."
- Sharing
- Info shared only with site where collected
- Excerpts
- Boundaries
- Info not collected for ad targeting
- Excerpts
- Deletion
- No deletion requirement
- Excerpts
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