Tracker List

or
Mobile Theory

  • Ad network or exchange

"Mobile Theory, Inc. ('Mobile Theory') is a mobile advertising services company whose clients and customers include both mobile device-based advertisers ('Advertisers') and mobile device-based content sites and applications ('Publishers'). We deliver innovative products and services designed to: Enable Advertisers to improve brand awareness by reaching relevant, targeted audiences and Enable Publishers to support, grow and monetize their mobile traffic via the sale of advertisements."

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Domains

  • mobiletheory.com

Data Collection

    • IP addresses

Industry affiliations and oversight

  • None

Opt Out

  • This company does not offer an opt out

Do Not Track

  • This company does not honor Do Not Track

Policies

http://mobiletheory.com/privacy/

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"Mobile Theorys Technology does not collect Personal information with our Technology. Rather, we collect and use Non-personally identifiable information: the IP address used to access the mobile Internet, the type of phone or other mobile device used (e.g., Blackberry 8320, Nokia 4320), and time & date our mobile ads were delivered and, if applicable, clicked."

  • Sharing
  • Only anonymous activities and interests may be conveyed to others
  • Excerpts
"Mobile Theory uses this information to identify trends and to help our Technology deliver and report on advertisements placed on behalf of our Business Partners. We may also aggregate this information and share it with Mobile Theory’s affiliates, advertisers, employees, customers and Business Partners."

  • Boundaries
  • Sensitive info not excluded from ad targeting
  • Excerpts
Privacy statement does not provide additional limitations on the handling of information in sensitive categories.

  • Deletion
  • Info may be kept up to 3 months
  • Excerpts
"Other than aggregate statistics, we rarely keep the information collected by our Technology longer than 90 days."

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