Tracker List

or
SpecificMEDIA

  • Ad network or exchange

"SpecificMEDIA, Inc. (www.specificmedia.com), the advertising industry's fastest-growing interactive media company, enables advertisers to target consumers through advanced demographic, behavioral, contextual, geographic and retargeting technologies. The company's Premium Network is wholly comprised of over 450 name brand publishers that reach more than 118 million U.S. consumers monthly. In addition, Specific Media's Data Network provides anonymous consumer tracking information from more than 2 million websites and 20 million web pages. The combined size of its Premium Network and Data Network enables the company to identify and target a larger number of consumers than other networks. Specific Media works with leading Fortune 500 brand advertisers, including seven of the top 10 companies. No other media company gives advertisers the ability to reach their target audience online with scale and nearly 100% accuracy."

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Domains

  • adviva.co.uk
  • adviva.net
  • specificclick.net
  • specificmedia.com

Data Collection

    • Browser cookies
    • IP addresses

Seen here

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.specificmedia.com/privacy

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"We do not collect any personally identifiable information. The IAB (Internet Advertising Bureau), which is a trade association for the internet marketing industry, defines personally identifiable information as 'information that can be traced back to a specific user and provide personal information such as name, address, phone number, etc.' In other words, it's information about you that can identify you as a person rather than an anonymous profile.

All of our profiles are anonymous, and relate to a computer rather than a user. For us, they are nothing more than a number with which we associate interests and/or an estimated or inferred demographic profile."

"We do not sell, rent or share any of the anonymous data to third parties."

  • Boundaries
  • No use of gov't IDs, financial and insurance numbers, current location or health info
  • Excerpts
As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

  • Deletion
  • Info may be kept up to 12 months
  • Excerpts
"Specific Media maintains all server log data (see '�What data we collect') and data stored in the cookie for a period of 12 months to comply with audits, court order or law enforcement inquiries. After 12 months all of the stored data is destroyed. Summarized data is kept indefinitely. Summarized data is aggregated statistical data (impressions and clicks) used for financial reporting purposes."

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