Tracker List

or
Demandbase

  • Ad network or exchange
  • Analytics or measurement provider
  • Retargeter

"Demandbase delivers solutions on demand through software as a service. Our proprietary Business Resolution Platform is the basis for real-time identification of the companies visiting your web site, along with an integrated database of validated business contacts, and a new breed of B2B web analytics. Individually or combined, these tools can dramatically improve marketing and sales performance. In use at more that 1,000 companies, Demandbase helps generate significantly more sales opportunities and drive new business."

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Domains

  • demandbase.com

Data Collection

    • Browser cookies
    • IP addresses

Industry affiliations and oversight

  • None

Opt Out

  • This company does not offer an opt out

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.demandbase.com/about/privacy/

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"Demandbase collects certain Non-Personally Indentifiable Information (PII), including but not limited to your browser type and your operating system. In addition, the sites in the network collect information about your browsing behavior, such as the date and time you visit the websites, the ads that were on pages you visited, and other click-stream data, none of which includes personal information about you. Finally, Demandbase may collect Non-PII about your IP address, such as where your computer is located or what domain it is using to access the internet."

  • Sharing
  • Only anonymous individual activities and interests may be conveyed to others
  • Excerpts
"We don't sell or rent the personal information we collect from your using our Site to third parties for their marketing purposes without your explicit consent."

  • Boundaries
  • Sensitive info not excluded from ad targeting
  • Excerpts
Privacy statement does not provide additional limitations on the handling of information in sensitive categories.

  • Deletion
  • No deletion requirement
  • Excerpts
Privacy statement does not state if or when information is deleted.

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