Tracker List

or
Exponential (Tribal Fusion, Full Tango, AppSnack)

  • Ad network or exchange

"Tribal Fusion (www.tribalfusion.com), a leading site representation company, partners with top quality web publishers to provide both brand and direct advertisers with targeted ad placements. Offering site-specific, channel-wide, run-of-network ads as well as behavioral and contextual placements, Tribal Fusion delivers results through expert advice and intelligent technology. Tribal Fusion is part of the Exponential Interactive Inc. group of online marketing businesses. Tribal Fusion, along with its sister companies, is committed to protecting users' online privacy. For additional information, please see our privacy policy."

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Domains

  • appsnack.com
  • exponential.com
  • fulltango.com
  • tribalfusion.com

Data Collection

    • Browser cookies
    • IP addresses

Seen here

Industry affiliations and oversight

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://www.exponential.com/privacy.html

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
  • Excerpts
"We deliver advertisements from hundreds of Advertisers across a multitude of Publisher websites. When you visit one of the Publisher websites in our network, our automated system may collect 'click stream data' related to your visit to the website. Click stream data is anonymous and can include information such as your IP address, Web pages viewed, the date and time at which those pages were viewed and interaction with content and advertisements on those Web pages. Technologies used to collect this click stream data, include cookies and Web beacons. For a description of cookies and Web beacons see our FAQ section. Our anonymous cookies are programmed to expire in six months.

In order to improve performance, we augment our click stream data with non-personally-identifiable behavioral and demographic data from Publishers. This anonymous data may include such things as zip code, age, gender and income range.

We utilize the non-personal information described above to better customize the sort of advertisements you see. We also aggregate anonymous cookie data in order to identify large audience segments that assist advertisers in targeting their campaigns to the most relevant Internet audience."

  • Sharing
  • Only anonymous activities and interests may be conveyed to others
  • Excerpts
Privacy statement does not provide restrictions on sharing of info with third parties (for their own account).

  • Boundaries
  • No use of gov't IDs, financial and insurance numbers, current location or health info
  • Excerpts
As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

  • Deletion
  • Info may be kept up to 6 months
  • Excerpts
"We store the information collected in log files, and log files are retained in our systems for a reasonable period of time. Anonymous data stored in our log files that associates the log data to a particular computer include IP address and User ID. We purge the IP address and irreversibly obfuscate the User ID from our log files six months after collection of this information."

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