Tracker List

or
Merchenta

  • Ad network or exchange
  • Retargeter

"Merchenta helps retailers recover these 'lost prospects' and 'lapsed customers' by displaying personalised, dynamic merchandising ads to consumers as they browse the web. Each Merchenta IntelliAd is the unique combination of product, consumer, time & place; no two IntelliAds are the same."

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Domains

  • merchenta.com

Data Collection

    • Browser cookies

Industry affiliations and oversight

  • None

Opt Out

  • This company offers an opt out (not verified to stop tracking)
See opt out details

Do Not Track

  • This company does not honor Do Not Track

Policies

http://api.merchenta.com/merchenta/privacy/privacy.jsp

  • Anonymity
  • You are anonymous (identity info is separated from activities or not collected)
"Any information we collect is non-personally identifiable. This includes the type of products you have viewed on a Merchenta-enabled retailer's website, how recently they were viewed and the type of browser you used to view them."

"We do not share, rent, lease or sell this information to any third parties or retailers."

  • Boundaries
  • Sensitive info not excluded from ad targeting
Privacy statement does not provide additional limitations on the handling of information in sensitive categories.

  • Deletion
  • Info may be kept up to 6 months
"The information is stored securely and only for as long as required (typically up to 180 days)."

About this list

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