Tracker List

or

Superfish

Ad network or exchange
Web tool or widget

"Superfish technology automatically analyzes images to present visually relevant product offers."

Is this your company? Confirm your listing.

Domains

superfish.com

Data Collection

Browser cookies

Industry affiliations and oversight

None

Opt Out

This company offers an opt out (not verified to stop tracking)

See opt out details

Do Not Track

This company does not honor Do Not Track

Policies

http://superfish.com/privacy.html

Anonymity
You are anonymous (identity info is separated from activities or not collected)
Excerpts

"Superfish will collect and store certain information that is automatically collected by WindowShopper, such as IP address, the url of the page you are on, download date and any other anonymous information relating to your search and any visit that you may make to a third party website as a result of the Services."

Sharing
Only anonymous activities and interests may be conveyed to others
Excerpts

"Except as may be stated expressly in this Privacy Policy , Superfish will not share personal information that you give us with any third party.

Superfish may share non-personally identifying information ('NPII') (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with interested third parties to help them understand the usage patterns for our site and service. In such a case Superfish only uses such data in aggregate form, that is, as a statistical measure to improve our site and service, and not in a manner that would identify you personally."

Boundaries
Sensitive info not excluded from ad targeting
Excerpts

Privacy statement does not provide additional limitations on the handling of information in sensitive categories.

Deletion
No deletion requirement
Excerpts

Privacy statement does not state if or when information is deleted.

About this list

The Tracker List is a free service of PrivacyChoice. All rights reserved. Read our terms of service. Our API can be licensed for commercial uses. Free licenses are available for non-profit and academic uses. Contact us for more information.

Tracker List
Blog
FAQ
Mobile Policymaker
Privacy
Contact
© 2009-12 PrivacyChoice

We collect but do not link personal and activity data.
If you sign up for Policymaker, site scanning, or email removal services, we may ask for your name, title, email address, city, state, postal code, country of residence, and phone number, and we may invite you to select a password. We never associate any of your personally identifiable information with information about your activities through our services.
We do not store or share your precise location.
We do not access your precise location. Our analytics system may log the approximate location of anonymous users.
You can request to see or delete your personal data.
You may choose to correct, update, or delete the membership information you have submitted to us by sending an email requesting changes to privacy@privacychoice.org. You may unsubscribe from email communications by clicking on a link in the bottom of each email you may receive from us.
We keep data for a limited time period.
We maintain information collected for no more than one year after your last interaction with our service or the termination of your subscription.
We don't share your personal data.
We do not convey any information about your use of this service to any other party for their use, other than for their use solely in providing services to us. We may publish reports with aggregate information, such as trends in the interests of PrivacyChoice users. This never includes information about any individual user.
No ad companies collect data through our service.
We do not allow any other company to collect information on this site for their own use.
You can ask privacy questions.
We encourage questions and comments on our privacy policy, and anything else that can help improve our service. Please contact us at privacy@privacychoice.org or use our contact form.
Analytics companies access anonymous data on our behalf.
"Google Analytics is a web analytics tool that helps website owners understand how visitors engage with their website. Google Analytics customers can view a variety of reports about how visitors interact with their website so they can improve it. Google Analytics collects information anonymously. It reports website trends without identifying individual visitors." (Google)

Google Analytics Privacy Policy
Service providers may access data on our behalf.
We may use agents and contractors in order to help operate our site. Their use of information is limited to these purposes and is subject to confidentiality agreements.
Special situations may require disclosure of your data.
To operate the service, we also need to make your information available to third parties in these limited circumstances: (1) with your express consent, (2) when we have a good faith belief it is required by law, (3) when we have a good faith belief it is necessary to protect our rights or property, or (4) to any successor in a merger or acquisition. We will attempt to notify you in any such case, to the extent permitted by law to do so.
Our full privacy policy includes more information.
Our full privacy policy includes other important terms. Click to read it:

Full Privacy Policy
Feedback