Tracker List
- Ad network or exchange
"33Across (www.33Across.com) provides segmentation and analytics that help advertisers improve ad relevance and return on ad spend. Our SocialDNA(tm) platform delivers targeted advertisements across the web. "
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Domains
- 33across.com
Data Collection
- Browser cookies
- IP addresses
Seen here
Industry affiliations and oversight
Opt Out
- This company offers an opt out (not verified to stop tracking)
Do Not Track
- This company does not honor Do Not Track
Policies
http://33across.com/privacy-policy.html
- Anonymity
- You are anonymous (identity info is separated from activities or not collected)
- Excerpts
"Personally Identifiable Information ('PII') means any data which identifies you personally, such as name, address, email, or telephone number. We do not collect PII from Client websites via our Technology."
"When you are on the website of one of our Clients, our technology collects Non-Personally Identifiable Information ('Non-PII'), which refers to information that cannot by itself be used to identify a particular person or entity. Non-PII includes, but is not limited to, your Internet Protocol ('IP') address, browser type (for example Internet Explorer or Mozilla), operating system (for example Windows or Macintosh), the URL of Client website pages or sections that you visit, and Social Engagement Data."
"When you are on the website of one of our Clients, our technology collects Non-Personally Identifiable Information ('Non-PII'), which refers to information that cannot by itself be used to identify a particular person or entity. Non-PII includes, but is not limited to, your Internet Protocol ('IP') address, browser type (for example Internet Explorer or Mozilla), operating system (for example Windows or Macintosh), the URL of Client website pages or sections that you visit, and Social Engagement Data."
- Sharing
- Only aggregated anonymous information is shared
- Excerpts
"We do not rent or share your PII with non-affiliated third parties without your consent.
We may share Non-PII collected on the Website or via our Technology with unaffiliated third parties. For example, we may disclose that our online advertisements offering 'sports car' test drives receive more clicks than those offering 'Mini Van' test drives. This information is only used in the aggregate and cannot be used to contact or identify any person individually."
We may share Non-PII collected on the Website or via our Technology with unaffiliated third parties. For example, we may disclose that our online advertisements offering 'sports car' test drives receive more clicks than those offering 'Mini Van' test drives. This information is only used in the aggregate and cannot be used to contact or identify any person individually."
- Boundaries
- No use of gov't IDs, financial and insurance numbers, current location or health info
- Excerpts
As an NAI member, this network has agreed to obtain consumer consent before using:
- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history
(2008 NAI Principles)
- Social Security Numbers or other Government-issued identifiers
- Insurance plan numbers
- Financial account numbers
- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices
- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history
(2008 NAI Principles)
- Deletion
- Info may be kept up to 2 years
- Excerpts
"33Across maintains Social Engagement Data for up to 60 days for purposes of identifying people with similar characteristics or interests. After 60 days, Social Engagement Data is no longer used for these purposes, but is used for research and reporting on an aggregated basis for up to 2 years."
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