Tracker List
- Ad network or exchange
- Ad delivery & operations provider
"Our behavioral targeting can help you target consumers who are relevant to your business even more effectively and efficiently than a broad display advertising campaign. Essentially, behavioral targeting shows your display ad to your target consumers, which helps you boost brand awareness with people who may be interested in your specific products and services. We offer 16 different targeting categories for local businesses to choose from, including auto, health, sports, and many more."
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Domains
- reachlocal.com
Data Collection
- Browser cookies
- IP addresses
Industry affiliations and oversight
- None
Opt Out
- This company does not offer an opt out
Do Not Track
- This company does not honor Do Not Track
Policies
http://www.reachlocal.com/notice-marketing-practices
- Anonymity
- You are anonymous (identity info is separated from activities or not collected)
- Excerpts
"In connection with Web Linking, we do not collect any information that allows the user to be identified ('Personal Information').
...
With respect to the Landing Pages and/or the Proxy Sites our collection of Personal Information is limited to the following:
E-mails - If you e-mail one of our clients by clicking on the “Send E-mail” link (or a similar link) on a Landing Page or the Proxy Site, ReachLocal may collect Personal Information from that e-mail including, but not limited to, your name, e-mail address and phone number. As explained above, we keep this information to assist the advertiser in assessing the marketing campaigns. For a limited period of time, we will also keep a copy of the complete email, so that we may re-forward it to the advertiser in the event the advertiser claims that the email was never delivered.
Telephone Calls – If you contact one of our clients by calling a telephone number on the Landing Page or the Proxy Site, we may collect Personal Information from you including your name and telephone number through caller identification and reverse call technology. We also may record the telephone conversation. We record the telephone conversation to track the performance of our advertisements and for quality assurance purposes. We do not record the calls for the purpose of collecting your Personal Information. If we record the telephone conversation, we will notify you before the conversation begins. The advertiser, the telephone service provider and ReachLocal are the only parties that have access to the recording.
Registration Information – In certain limited circumstances, if requested by an advertiser we will set up a web page (such as, for instance, an online coupon) that may require certain registration information, including name and email address and such other information as the advertiser may require. We will maintain that information to ensure that it is received by the advertiser."
...
With respect to the Landing Pages and/or the Proxy Sites our collection of Personal Information is limited to the following:
E-mails - If you e-mail one of our clients by clicking on the “Send E-mail” link (or a similar link) on a Landing Page or the Proxy Site, ReachLocal may collect Personal Information from that e-mail including, but not limited to, your name, e-mail address and phone number. As explained above, we keep this information to assist the advertiser in assessing the marketing campaigns. For a limited period of time, we will also keep a copy of the complete email, so that we may re-forward it to the advertiser in the event the advertiser claims that the email was never delivered.
Telephone Calls – If you contact one of our clients by calling a telephone number on the Landing Page or the Proxy Site, we may collect Personal Information from you including your name and telephone number through caller identification and reverse call technology. We also may record the telephone conversation. We record the telephone conversation to track the performance of our advertisements and for quality assurance purposes. We do not record the calls for the purpose of collecting your Personal Information. If we record the telephone conversation, we will notify you before the conversation begins. The advertiser, the telephone service provider and ReachLocal are the only parties that have access to the recording.
Registration Information – In certain limited circumstances, if requested by an advertiser we will set up a web page (such as, for instance, an online coupon) that may require certain registration information, including name and email address and such other information as the advertiser may require. We will maintain that information to ensure that it is received by the advertiser."
- Sharing
- Only anonymous activities and interests may be conveyed to others
- Excerpts
"From time to time, we may collect general, non-personal, statistical information in connection with the marketing services, such as which keywords were used to initiate a search, how many visitors visit a specific page, how long they stay on that page and which hyperlinks, if any, they 'click' on. We collect this information through the use of 'cookies' and other tracking technologies, which are discussed in greater detail below. We collect this information as part of our ongoing efforts to assess, improve and enhance our marketing services. We may group this information into aggregate visitor data in order to describe our services to our existing or potential business partners, sponsors, advertisers, or other third parties, or in response to a government request. However, please be assured that this aggregate data will in no way personally identify you nor will it be linked with Personal Information that you have otherwise provided."
- Boundaries
- Sensitive info not excluded from ad targeting
- Excerpts
Privacy statement does not provide additional limitations on the handling of information in sensitive categories.
- Deletion
- No deletion requirement
- Excerpts
Privacy statement does not state if or when information is deleted.
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