- Ad delivery & operations provider
"PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE: GCI - News), enables advertisers, agencies and publishers to create engaging advertising that connects with consumers by creating an interactive online environment that generates conversion.
Powering more than 50% of all rich media campaigns online, PointRoll empowers clients to deliver and measure interactive advertising while pushing the creative envelope. We work with more than 1000 advertisers and our technology is accepted by thousands of online publishers, including ESPN, MSN and AOL."
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Domains
Data Collection
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- Flash cookies
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Industry affiliations and oversight
Opt Out
- This company offers an opt out (not verified to stop tracking)
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Do Not Track
- This company does not honor Do Not Track
Policies
http://www.pointroll.com/privacy.php
- Anonymity
- You are anonymous (identity info is separated from activities or not collected)
- Excerpts
"PointRoll may collect and store non-personally identifiable information that is generated automatically as a user views or interacts with advertisements created by PointRoll appearing on other websites ("PointRoll Ads"). At the request of advertisers, PointRoll may also assist in the collection of non-personally identifiable information by third parties conducting research. In certain cases, at the request of an advertiser, PointRoll may collect personally identifiable information supplied by users within a PointRoll Ad. The information (including personally identifiable information) PointRoll collects may be collected directly by PointRoll or it may be collected by a third party on PointRoll's behalf."
- Sharing
- Only anonymous activities and interests may be conveyed to others
- Excerpts
"In most cases, any personally identifying information that is collected from a PointRoll Ad is provided directly to the advertiser or its authorized service provider and is not used by PointRoll for any other purpose. This information is used for the purpose that is identified by the advertiser within the advertisement in which the data is being supplied or as established within that advertiser's privacy policy. In some cases, information (including personally identifying information) that is supplied by users within a PointRoll Ad for use of services of a third-party (for example, supply of userid and password for use of Twitter) is provided directly to the third party, and is not stored by either PointRoll or the publisher's site on which the advertisement is displayed. This information too is used for the purpose that is identified by the third party within the advertisement in which the data is being supplied or as established within that third party's privacy policy. When an advertiser requests that PointRoll assist it in collecting personally identifying information supplied by users within a PointRoll Ad, PointRoll collects such information which the advertiser may use for the purposes identified within the advertisement (e.g., to provide the user with requested goods, services, or information)."
- Boundaries
- Sensitive info not excluded from ad targeting
- Excerpts
Privacy statement does not provide additional limitations on the handling of information in sensitive categories.
- Deletion
- No deletion requirement
- Excerpts
Privacy statement does not state if or when information is deleted.
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