Tracker List

Ad network or exchange

"Adap.tv (www.adap.tv) builds technology that destroys the inefficiencies of television and video advertising. It delivers a programmatic way to plan, buy, sell and measure across multiple sources, screens and methods of transacting. Adap.tv is comprised of two \ operational units - the Adap.tv Platform and the Adap.tv Marketplace. The Adap.tv Platform provides advertisers, publishers and ad networks with automated ad trading solutions customized to meet any business goal. As the world's largest source of video supply and demand, the Adap.tv Marketplace has thousands of sellers and hundreds of campaigns running daily. Headquartered in San Mateo, Calif., Adap.tv has offices in New York, Los Angeles, Chicago, Seattle, London and Sydney. Adap.tv is a privately held company backed by Bessemer Venture Partners, Gemini Israel Funds, Redpoint Ventures and Spark Capital."

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Domains

adap.tv

Data Collection

Browser cookies
IP addresses

Seen here

Industry affiliations and oversight

Opt Out

This company offers an opt out (not verified to stop tracking)

See opt out details

Do Not Track

This company does not honor Do Not Track

Policies

http://adap.tv/policy.php

Anonymity
You are anonymous (identity info is separated from activities or not collected)
Excerpts

"Non-Personally Identifiable Information. Non-personally identifiable information is information that, by itself, cannot be tracked to a specific individual. Adap.tv may collect non-personally identifiable information while you are visiting the Site or the Web site of one of Adap.tv's advertisers or Web publishers (collectively referred to as 'Business Customers.'). While providing the Services, Adap.tv may collect Web surfing data such as Web surfers' IP addresses, Web pages that have been visited, time and date, and whether or not a Web surfer clicked on various advertisements ('Web Surfing Data')."

Sharing
Your individual activities and interests may be conveyed to others
Excerpts

"Adap.tv may place advertisements of third-party advertisers on Web sites that you are visiting. If you choose to click on an advertisement, Adap.tv may provide non-personally identifiable information to the advertiser and Web publisher."

Boundaries
No use of gov't IDs, financial and insurance numbers, current location or health info
Excerpts

As an NAI member, this network has agreed to obtain consumer consent before using:

- Social Security Numbers or other Government-issued identifiers

- Insurance plan numbers

- Financial account numbers

- Information that describes the precise real-time geographic location of an individual derived through location-based services such as through GPS-enabled devices

- Precise information about past, present, or potential future health or medical conditions or treatments, including genetic, genomic, and family medical history

(2008 NAI Principles)

Deletion
Info may be kept up to 24 months
Excerpts

"We retain click-stream data (such as IP address, date/time of visit, browser type, web pages visited, etc.) for up to two (2) years. After two (2) years, information may be stored in aggregate for statistical and analysis purposes or is deleted.

We retain behavioral segment data for periods as short as thirty (30) days, but may retain some behavioral segment data for up to two (2) years. After two (2) years, information may be stored in aggregate for statistical analysis purposes or is deleted.

We retain demographic data for periods as short as thirty (30) days, but may retain some demographic data for periods of five (5). After five (5) years, information may be stored in aggregate for statistical analysis purposes or is deleted."

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